The multi-starred Michelin chef, Jean-Christophe Novelli, will front a trade marketing campaign for award-winning oven cleaning brand, Oven Mate.
The five-figure advertising and publicity campaign will focus on pushing Oven Mate into the food service sector, and raise greater awareness of its first-class reputation amongst industrial caterers, restaurateurs, publicans, and wholesalers.
Jean Christophe Novelli is delighted to be supporting the Oven Mate brand. He says: “I’m really pleased to be spreading the word about Oven Mate’s cleaning powers. I believe Oven Mate is the best oven cleaner on the market, and as the Novelli brand is synonymous with excellence, it is only right that we align ourselves with such market leaders.”
Jean-Christophe will be the face of Oven Mate’s trade advertising campaign, and will support all public relations activity around their Oven Mate Gel, Oven Mate Stainless Steel Cleaner, and Oven Mate Instant Foam products.
Ray Diss, Managing Director, RDi International, adds: “Jean-Christophe is renowned for his top culinary skills and world-class academy. I’m sure he’ll help us reach our business objectives.”
Oven Mate has been proven to beat other oven cleaners in stringent testing. Oven Mate has been recommended by the Good Housekeeping Institute, and gained top marks at Which? The product has been designed to make life easier for the professional or domestic cleaner.
Oven Mate Products:
Oven Mate Gel – RRP £7.99
Oven Mate Gel has been approved by the Good Housekeeping Institute for the best performing oven cleaner, and gained top marks by consumer champion, Which?
The gel is easy to apply – simply paint on with a brush (supplied) and wait for the gel to turn brown, then wipe clean. The gel formulation gives you increased control in directing the cleaner to the areas that really need it, unlike traditional spray cleaners. The gel is also fume-free, so there’s no need to ventilate the kitchen, and will leave no lingering fumes once the gel has been removed. Oven Mate Gel is really versatile and can be used on ovens, oven racks, hobs, grill pans and barbecues.
Oven Mate Instant Foam – RRP £5.99
Oven Mate Instant Foam is the ideal product to use daily to keep your oven, grill or barbecue in pristine condition. The foam has a fume-free formulation and can be safely sprayed onto racks, hob, oven, and cooking pans, it also makes short work of cleaning the grease and grime.
Oven Mate Stainless Steel Clean Polish – RRP £5.99
Oven Mate Stainless Steel Clean Polish lifts dirt and grime and leaves a brilliant smear-free shine. The polish leaves an invisible layer which resists fingermarks, and prevents dirt sticking to the surface making it easier to clean time and time again. The product is suitable for all stainless steel applications.
RDi International
RDi International is a privately-owned company established in 1993 to provide innovative products to the professional and home cleaning markets.
Ray Diss, Managing Director, RDi International, explains the company’s strategy: “Since the company’s launch the management team has employed the best minds and technology to create a portfolio of products that make life easier for our customers and their end users. We only sell products that are proven to work, and that’s been the secret to our success.”
RDi are the owners of the award-winning Oven Mate brand, which has received approval from the Good Housekeeping Institute and Which? for best performing oven cleaner.
The company has also expanded into cleaning hardware, home cleaning, buffet ware and cook ware. Their products are sold by Lakeland, John Lewis, Makro and Betterware, Kleeneze and a wide range of independent specialists across the UK.
Jean-Christophe Novelli
Jean-Christophe Novelli is a Michelin and 5AA Rosette award winning French chef, whose attributes include AA Chef's Chef of the Year, European Chef of the Year finalist representing Great Britain and the prestigious Egon Ronay Desert of the Year. He won Restaurant of the Year on numerous occasions and many other awards for culinary excellence. His Novelli Academy Cookery School, where he personally teaches some courses, is placed one of the top in the world.
The nation's favourite French chef, he is also described as making women swoon with the flick of his whisk, "The worlds Sexiest Chef" by New York Times and voted in the sky viewers "Top 50 beautiful Men" poll.
Jean-Christophe has just filmed "The Chef Academy Show" in Los Angeles, a nine episode series for Bravo USA and Mentorn Productions that tracks his progress as he expands his Novelli Academy over in the U.S.
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